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DISCIPLINE 14 / 14

Mobile App Development

Mobile app development your teams actually use, and your customers keep.

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Mobile App Development — FOCUS POINT AgencyMobile App Development

WHY IT MATTERS

An app nobody opens twice is the most expensive thing a company can build. The deletion happens in the first week — and it is almost never a design problem.

An app development agency for companies, not a freelancer marketplace. Custom iOS and Android app development — native or cross-platform, connected to the systems you already run. Our application development services take the project from the spec to the App Store and Google Play, and stay for what comes after: the updates, the store reviews, the version that still works in three years.

Illustration of the deliverable

IN DETAIL

What mobile app development covers.

The spec comes first

Most mobile app projects fail on paper before they fail in code. Before any development starts, we produce a costed spec: the screens, the flows, what the app reads from your systems and what it writes back, who maintains it afterwards. Two to three weeks, and the only phase we insist on — it is what turns "a mobile app" into a number you can defend to a board, and what lets you compare app development companies on the same basis instead of on their day rate.

Native or cross-platform

Cross-platform covers most business apps: one codebase, iOS and Android app development in a single build, roughly two thirds of the cost of doing it twice. Native earns its price when the app leans on the device — heavy camera use, Bluetooth hardware, background location, offline-first in poor coverage. The honest answer depends on your use case, not on what we prefer to write, and you get it in the first week rather than after the invoice.

It has to talk to what you already run

An enterprise mobile app that does not read your real data is a demo. The work that decides the budget is rarely the interface: it is the connection to the ERP, the CRM, the stock system, the payment provider, the badge reader. This is where application development services earn their fee — we map those integrations during the spec, test them against your real environment, and say plainly when a system is too old to connect cleanly, before you have paid for the screens around it.

Getting past the stores

Apple reviews by hand, and rejects for reasons that have nothing to do with code quality: a missing privacy declaration, an account you cannot delete from inside the app, a sign-in button that breaks its rules, a screenshot that oversells. Google Play is faster but less forgiving on permissions and data declarations — a recurring trap in android app development. We submit under your account, handle the back-and-forth, and the project is not delivered until the app is downloadable.

Why apps get deleted

Almost never because it is ugly. People delete an app that is slower than the website it replaced, that asks for permissions before explaining itself, that forces an account to see anything, that weighs too much to install on a half-full phone, or that simply gives them no reason to come back a second time. We design against those five, and we measure the first week after launch — the week that decides everything — rather than celebrating the download count.

ON THIS PAGE

  1. 01The spec comes first
  2. 02Native or cross-platform
  3. 03It has to talk to what you already run
  4. 04Getting past the stores
  5. 05Why apps get deleted

A mobile app development project in mind? Tell us the context — we answer within 48 hours, with a scope and a price.

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Deliverables

  • Spec & scope document, costed before a line of code
  • UX flows, wireframes and interface design
  • iOS & Android build (native or cross-platform)
  • Back office, API and integration with your existing tools
  • App Store & Google Play submission, handled end to end
  • Maintenance, OS updates and version roadmap

Benefits

  • A fixed scope and a real number before you commit
  • One team for design, build and store submission
  • An app that talks to your ERP, CRM or stock system
  • Code and accounts in your name, from day one

METHOD

Five steps. No grey areas.

  1. 01

    Discovery & audit

  2. 02

    Strategy & narrative

  3. 03

    Design & systems

  4. 04

    Production & launch

  5. 05

    Measure & scale

THE PROOF

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INTERNATIONAL PRESENCE

Mobile App Development, in our 21 cities.

Every city has its own page: same discipline, local market context.

FREQUENTLY ASKED

What we get asked most.

How much does a mobile app cost?

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It depends on one thing above all: how much of your existing systems the app has to talk to. A standalone app with a handful of screens is a different project from one that reads live stock, prices and customer accounts. We scope and cost it before any development starts, and the figure in the quote is the figure you pay — a fixed-price spec is the whole point of the first phase.

Native or cross-platform — which should we choose?

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Cross-platform for most business apps: one codebase, both stores, a smaller bill and a faster release. Native when the app leans hard on the device — heavy camera work, Bluetooth hardware, background location, offline-first in poor coverage. We tell you which one your project is in the first week, with the reason, not after the invoice.

How long does it take to build and publish?

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Three to five months for a first version with real users, from the signed spec. Add one to three weeks for the stores: Apple reviews by hand and can come back with questions. We submit, we answer them, and we do not consider the project delivered until the app is downloadable.

Do we own the code and the store accounts?

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Yes, and the accounts are opened in your company's name from the start — not ours, transferred later. The repository, the Apple Developer and Google Play accounts, the certificates and the signing keys are yours. An agency that holds your store account holds your app.

What happens after launch?

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iOS and Android ship a major version every year, and an app left alone stops installing within about two. Maintenance is a line in the budget from the start, not a surprise: OS updates, dependency upgrades, store policy changes, and the small fixes that come out of what real users actually do.

KEEP GOING

The other 13.

NEXT STEP

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Describe your project in 3 minutes. We come back with a first strategic read within 48 hours. No fluff.

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