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FOCUS POINT Agency

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E-commerce Growth

Storefronts and retention loops for ambitious DTC brands.

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DISCIPLINES
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48H
E-commerce Growth — FOCUS POINT AgencyE-commerce Growth

WHY IT MATTERS

Acquisition gets you the first order. Brand and retention get you the next ten.

Storefronts, CRO, lifecycle marketing and retention loops for DTC and luxury e-commerce brands.

Illustration of the deliverable

IN DETAIL

What e-commerce growth covers.

Conversion before traffic

Doubling traffic to a store that converts at one per cent doubles a small number. We work the product page, the cart and the checkout first — the gains there apply to every visitor you already pay for.

Retention is the margin

Acquisition costs rise every year; a second order costs almost nothing. Email and SMS flows, post-purchase sequences, subscription where it fits: this is where a DTC brand actually becomes profitable.

Testing, properly

Most A/B tests are called too early on too little traffic and prove nothing. We size tests before running them and accept the ones that come back flat — a clean negative is worth more than a flattering guess.

The pages that carry the money

Product page, cart, checkout: three pages carry almost all of the revenue and almost all of the loss. We work them in that order — the description that answers the objection, the shipping cost shown before the last step, the payment methods your market actually uses — before touching anything upstream.

Logistics shapes the offer

Delivery time, return policy and stock accuracy sell more than most campaigns. We look at them as marketing decisions rather than back-office ones, because a two-day promise you can keep converts better than a same-day promise you break — and one broken promise costs more than the sale it won.

ON THIS PAGE

  1. 01Conversion before traffic
  2. 02Retention is the margin
  3. 03Testing, properly
  4. 04The pages that carry the money
  5. 05Logistics shapes the offer

A e-commerce growth project in mind? Tell us the context — we answer within 48 hours, with a scope and a price.

Free quote

Deliverables

  • Shopify / headless storefront
  • CRO & A/B testing
  • Email & SMS lifecycle
  • Loyalty & referral
  • Merchandising & content

Benefits

  • Higher AOV & LTV
  • Lower CAC payback
  • Stronger repeat purchase rate
  • Premium brand perception

METHOD

Five steps. No grey areas.

  1. 01

    Discovery & audit

  2. 02

    Strategy & narrative

  3. 03

    Design & systems

  4. 04

    Production & launch

  5. 05

    Measure & scale

FREQUENTLY ASKED

What we get asked most.

Do you work with Shopify Plus?

+

Yes, including headless setups with Hydrogen or Next.js.

NEXT STEP

Let’s start.

Describe your project in 3 minutes. We come back with a first strategic read within 48 hours. No fluff.

REPLY WITHIN 48 H