Why most car rental websites lose customers in 8 seconds
Walk through the booking flow of any mid-market car rental brand and you'll find the same friction points: a homepage that asks for location and dates above the fold but doesn't show pricing until step four, a vehicle category page that buries the actual fleet under marketing slogans, and an add-on screen that feels designed to upsell rather than serve. Modern travelers — especially the business-leisure hybrid segment — make a decision within seconds of landing. If the site doesn't show real cars, real prices, and a clear next step, the booking goes to Sixt, Hertz or a comparator. The strategic answer isn't 'better UX'. It's a rebuild of the booking funnel around how customers actually decide.
